To cut down on the number of motorcycle accidents, especially fatalities, the Texas Department of Transportation has launched a campaign called Share the Road: Look Twice for Motorcycles.
Last year, 494 motorcycle riders died in collisions and overall, there were 4,339 crashes involving other vehicles. San Antonio was the city with the most fatalities, at 37, followed by Houston with 32, Dallas with 24, Austin with 12, and Fort Worth with 11. The Share the Road campaign hopes to increase car driver awareness of motorcycles. Due to motorcyclists’ “smaller profile,” it can be difficult for drivers of other vehicles to judge the speed and distance of an approaching motorcycle. As a result, too often a driver will say that he or she never saw the motorcycle before a collision.
Part of the Share the Road campaign will be a Bike Counting Game, which car drivers will be encouraged to play with motorcycles. The game will involve one passenger in the car spotting a motorcycle and calling out to the other occupants of the vehicle. That prevents the driver of the car from going into “automatic” mode and not focusing on the other types of vehicles on the road. Motorcycle riders claim that two things they frequently see drivers do are text while driving and overall remain focused on just what is ahead of them. As a result, motorcycle riders must remain defensive at all times. Some report getting nicked and almost driven off the road by inattentive drivers.
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